Only those who click on the image will have the advert loaded for playback. With rival technologies, including the HTML5 open standard, offering many of the same facilities without the reputation for poor security, Adobe Flash's days are likely numbered - and Google's move could hasten its end.įrom today, users of Chrome will find that Flash-based adverts will be replaced by a static image across all websites. Unfortunately, the software's ubiquity made it a popular target for attackers, and its security was found wanting: rarely a month goes by that Adobe doesn't issue yet another critical patch for a remote code execution flaw exploitable by malicious websites and advertising networks. From today, Google's popular Chrome web browser is to begin automatically blocking Flash-based adverts, delivering a serious blow to Adobe's popular but vulnerability-laden rich media platform.Īdobe's Flash emerged as the go-to software for embedding rich media content - everything from streaming video to interactive games - in web pages, and found considerable love from advertisers as a replacement for the animated GIF.
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